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| Criterion |  UX Research Customer Journey Mapping |  Business Strategy Three Horizons |  Business Strategy Ansoff Matrix |  Business Strategy PESTLE Analysis |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 2-4 h | Halbtags-Workshop, dann iterativ | 45-90 min | 1-3 h |
Participantsdifferent | 4-10 | 3-12 | 2-8 | 2-10 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Ansoff Matrix, Growth Options, Risk Notes | PESTLE Map, External Risks, Strategic Questions |
Tagsno overlap | JourneyServiceService design | StrategyInnovationPortfolioForesight | GrowthStrategyMarketPortfolio | StrategyMarketAnalysis |