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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for 3-Circle Venn Diagram
Facilitation
3-Circle Venn Diagram
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Paper illustration for Change Analysis.
Operations
Change Analysis
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When three perspectives matter at the same time, a Three-Circle Venn Diagram shows the overlaps and remainders precisely. It makes visible where shared effect arises and where only a partial perspective applies.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.For a deviation after a change, the method isolates the influence of the altered condition. It narrows down which differences are relevant and which are just accompanying noise.
Complexitydifferent
MediumLowLowMedium
Timedifferent
2-4 h15-45 min60–90 min45-120 min
Participantsdifferent
4-102-82-82-6
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogVenn Diagram, Overlap Notes, DifferentiatorsStakeholder Map, Engagement Plan, Risk NotesChange Matrix, Cause Hypotheses, Validation Questions, Action List
Tagsno overlap
JourneyServiceService design
ComparisonFacilitationAlignment
StakeholdersAlignmentFacilitationChange
ChangeRoot causeTroubleshootingComparison
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