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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Theory of Constraints.
Operations
Theory of Constraints
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration for Bottleneck Analysis.
Operations
Bottleneck Analysis
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For a system that does not get faster despite effort, the method directs attention to the bottleneck. It concentrates improvement on the point that actually limits throughput.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.For a flow that backs up at one point, the method looks for the capacity limit with the greatest leverage. It explains why extra effort elsewhere barely improves throughput.
Complexitydifferent
MediumHighHighMedium
Timedifferent
2-4 h2-4 h Analyse, laufend0.5-2 Tage1-3 h
Participantsdifferent
4-103-126-123-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogConstraint Map, Improvement Plan, Flow MetricsService Blueprint, Fail Points, Ownership MapBottleneck Map, Flow Metrics, Improvement Options, Follow-up Measures
Tagsno overlap
JourneyServiceService design
OperationsConstraintsFlowImprovement
Service designOperationsJourneyBlueprint
FlowMeasurementConstraints
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