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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Theory of Constraints.
Operations
Theory of Constraints
Paper illustration for Bottleneck Analysis.
Operations
Bottleneck Analysis
Process Mapping method illustration showing its working structure
Operations
Process Mapping
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For a system that does not get faster despite effort, the method directs attention to the bottleneck. It concentrates improvement on the point that actually limits throughput.For a flow that backs up at one point, the method looks for the capacity limit with the greatest leverage. It explains why extra effort elsewhere barely improves throughput.With a confusing workflow that has many handoffs, the method makes the actual process visible. It shows where work is passed on, delayed, or duplicated, so improvement targets the right spots.
Complexitydifferent
MediumHighMediumMedium
Timedifferent
2-4 h2-4 h Analyse, laufend1-3 h1-3 h
Participantsdifferent
4-103-123-83-10
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogConstraint Map, Improvement Plan, Flow MetricsBottleneck Map, Flow Metrics, Improvement Options, Follow-up MeasuresProcess Map, Handoff List, Improvement Backlog
Tagsno overlap
JourneyServiceService design
OperationsConstraintsFlowImprovement
FlowMeasurementConstraints
ProcessOperationsImprovement
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