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| Criterion |  UX Research Customer Journey Mapping |  Product Strategy SMART Goals |  Engineering Goal Question Metric |  UX Design Customer Journey Canvas |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 2-4 h | 15-30 min | 90-180 min | 1-3 h |
Participantsdifferent | 4-10 | 1-8 | 3-6 | 3-10 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | SMART Goal, Measurement Note, Deadline | GQM Table, Metric Profiles | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | JourneyServiceService design | GoalsPlanningMeasurementAlignment | MetricsMeasurementEngineeringAlignment | JourneyCustomerService designCanvas |