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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of Shape Up with its method-specific working model.
Delivery
Shape Up
Paper illustration for ALPEN Method
Operations
ALPEN Method
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts.With an overloaded day full of too many tasks, a realistic picture of the day emerges. The method connects estimating, deciding, and buffer thinking so planning fits available energy and time.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
2-4 h6 Wochen Cycle + 2 Wochen Cool-Down10-20 min daily1-3 h
Participantsdifferent
4-102-4 pro Pitch13-10
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogPitches, Bet-table decisions, Hill charts, Cooldown outcomesDaily Plan, Time Estimates, Review NotesCustomer Journey Canvas, Pain Points, Experience Opportunities
Tagsno overlap
JourneyServiceService design
PlanningDeliveryAutonomy
PlanningTime managementProductivityOperations
JourneyCustomerService designCanvas
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