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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Failure Mode and Effects Analysis
Operations
Failure Mode and Effects Analysis
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.For a process, product, or service with noticeable failure risks, the method assesses possible failure modes in advance. It directs attention to combinations of occurrence, effect, and detectability.
Complexitydifferent
MediumHighLowHigh
Timedifferent
2-4 h0.5-2 Tage45–90 min2-6 h
Participantsdifferent
4-106-123-103-10
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogService Blueprint, Fail Points, Ownership MapTheme clusters, Insight statements, Opportunity areasFMEA Table, Risk Priority, Mitigation Actions
Tagsno overlap
JourneyServiceService design
Service designOperationsJourneyBlueprint
SynthesisQualitativeRoot cause
RiskQualityOperationsRoot cause
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