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| Criterion |  UX Research Customer Journey Mapping |  Business Strategy Scenario Planning |  Product Strategy GIST Planning |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 2-4 h | 0.5-2 Tage | Wochen bis Monate je Goal | 30-60 min |
Participantsdifferent | 4-10 | 4-12 | 3-10 | 2-6 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Scenario Set, Strategic Implications, Robust Options | Goals, Idea bank, Step-project list, Tasks, Learning reports | Counter Metric List, Guardrail Definitions |
Tagsno overlap | JourneyServiceService design | StrategyUncertaintyPlanning | RoadmapOutcomesPlanningExperiments | MetricsMeasurementStrategyExperiments |