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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Root Cause Tree Analysis
Operations
Root Cause Tree Analysis
Paper fishbone diagram with a measurable effect at the head and six labeled cause branches.
Operations
Fishbone Diagram
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For a problem with several suspected causes, the method builds a causal structure instead of a mere list. It makes visible how causes connect and where the strongest points of leverage lie.When a problem has several possible contributing factors, the method sorts causes by cause areas. It prevents an initial hunch from blocking the view of other plausible drivers.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
2-4 h1-3 h30-60 min1-4 h
Participantsdifferent
4-102-82-83-8
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogCause Tree, Evidence Notes, CountermeasuresFishbone Diagram, Cause Categories, Investigation BacklogProblem Statement, Cause Hypotheses, Confirmed Causes, Action Plan
Tagsno overlap
JourneyServiceService design
Root causeTreeIncidentQuality
Root causeQualityOperations
Root causeProblem solvingQualityIncident
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