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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration for 8D Problem Solving.
Operations
8D Problem Solving
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.For an acute quality or delivery problem, the method structures immediate protection and root cause work together. It keeps the situation stable while the actual cause is investigated cleanly.
Complexitydifferent
MediumMediumMediumHigh
Timedifferent
2-4 h1-4 h1-3 h1-6 Wochen
Participantsdifferent
4-103-83-104-10
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogProblem Statement, Cause Hypotheses, Confirmed Causes, Action PlanCustomer Journey Canvas, Pain Points, Experience Opportunities8D Report, Containment Plan, Root Cause Evidence, Corrective Action Plan
Tagsno overlap
JourneyServiceService design
Root causeProblem solvingQualityIncident
JourneyCustomerService designCanvas
QualityProblem solvingRoot cause
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