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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Paper fishbone diagram with a measurable effect at the head and six labeled cause branches.
Operations
Fishbone Diagram
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.When a problem has several possible contributing factors, the method sorts causes by cause areas. It prevents an initial hunch from blocking the view of other plausible drivers.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
2-4 h1-4 h45-90 min30-60 min
Participantsdifferent
4-103-82-52-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogProblem Statement, Cause Hypotheses, Confirmed Causes, Action PlanA3 Report, Action Plan, Root Cause AnalysisFishbone Diagram, Cause Categories, Investigation Backlog
Tagsno overlap
JourneyServiceService design
Root causeProblem solvingQualityIncident
LeanProblem solvingCoachingOperations
Root causeQualityOperations
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