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| Criterion |  UX Research Customer Journey Mapping |  Innovation Reverse Brainstorming |  Innovation Rolestorming |  Innovation Round Robin Brainstorming |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer. | When a search for ideas stalls, switching roles helps people step outside their own perspective and activate new logics of action. The method reduces habit because contributions arise from a different stance. This brings unfamiliar, often fitting solution approaches into play. | With unevenly distributed speaking time, the method brings every person into the contribution one after another. It prevents early voices from setting the direction while still producing a shared idea space. This makes participation plannable and the team's diversity visible. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 2-4 h | 30-60 min | 30-60 min | 20-45 min |
Participantsdifferent | 4-10 | 3-12 | 3-12 | 4-10 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Reverse Ideas, Risk Themes, Solution Ideas | Rollenkarten, Ideenpool pro Rolle, Konsolidierte Shortlist | Idea List, Cluster, Shortlist |
Tagsno overlap | JourneyServiceService design | BrainstormingIdeationCreativityRisk | BrainstormingIdeationCreativity | BrainstormingIdeationFacilitationInclusionCreativity |