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| Criterion |  UX Research Customer Journey Mapping |  Innovation Rapid Ideation |  UX Design Customer Journey Canvas |  Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 2-4 h | 5-20 min | 1-3 h | 30-60 min |
Participantsdifferent | 4-10 | 1-20 | 3-10 | 4-12 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Ideenpool, Roh-Shortlist, Cluster | Customer Journey Canvas, Pain Points, Experience Opportunities | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | JourneyServiceService design | BrainstormingIdeationDivergenceSpeed | JourneyCustomerService designCanvas | BrainstormingIdeationCreativityWorkshopDivergence |