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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of RAID Log with a method-specific labelled workspace.
Delivery
RAID Log
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration of an activity-role table with clear RACI assignments and one highlighted accountable role per activity.
Operations
RACI Matrix
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.Helps clarify scope, sequence, and delivery flow in concrete terms. It makes work, boundaries, and order steerable. The result is captured as a RAID Log and a source for status reporting.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.With unclear responsibilities across several roles or areas, the method creates unambiguous accountability logic. It reduces friction because decision, execution, contribution, and information become separately visible.
Complexitydifferent
MediumLowHighLow
Timedifferent
2-4 h30 min Setup, dann laufend0.5-2 Tage45-90 min
Participantsdifferent
4-101-3 maintaining, briefing for everyone6-122-8
Formatdifferent
WorkshopAsyncWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogRAID Log, Status Report SourceService Blueprint, Fail Points, Ownership MapRACI Matrix, Responsibility Map, Decision Notes
Tagsno overlap
JourneyServiceService design
RiskTrackingStakeholdersGovernance
Service designOperationsJourneyBlueprint
RolesResponsibilityGovernanceOperations
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