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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of an activity-role table with clear RACI assignments and one highlighted accountable role per activity.
Operations
RACI Matrix
Paper illustration for RAPID
Decision Making
RAPID
Paper illustration of Decision Rights Mapping with its method-specific working model.
Decision Making
Decision Rights Mapping
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.With unclear responsibilities across several roles or areas, the method creates unambiguous accountability logic. It reduces friction because decision, execution, contribution, and information become separately visible.In complex management decisions, clarity is often missing about who recommends, who agrees, and who makes the decision. RAPID creates this assignment and stabilizes decisions across several levels.In organizations with many stakeholders, it often blurs who actually decides and who is merely consulted. It separates options, evaluation criteria, and open risks. The result is captured as a Decision Rights matrix and an agreement.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
2-4 h45-90 min45-90 min90-180 min
Participantsdifferent
4-102-83-124-12
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogRACI Matrix, Responsibility Map, Decision NotesRAPID Role Map, Recommendation, Decision LogDecision Rights Matrix, Agreement
Tagsno overlap
JourneyServiceService design
RolesResponsibilityGovernanceOperations
DecisionRolesGovernance
DecisionGovernanceAlignmentResponsibility
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