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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Process Mapping method illustration showing its working structure
Operations
Process Mapping
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
Paper fishbone diagram with a measurable effect at the head and six labeled cause branches.
Operations
Fishbone Diagram
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.With a confusing workflow that has many handoffs, the method makes the actual process visible. It shows where work is passed on, delayed, or duplicated, so improvement targets the right spots.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.When a problem has several possible contributing factors, the method sorts causes by cause areas. It prevents an initial hunch from blocking the view of other plausible drivers.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
2-4 h1-3 h1-4 h30-60 min
Participantsdifferent
4-103-103-82-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogProcess Map, Handoff List, Improvement BacklogProblem Statement, Cause Hypotheses, Confirmed Causes, Action PlanFishbone Diagram, Cause Categories, Investigation Backlog
Tagsno overlap
JourneyServiceService design
ProcessOperationsImprovement
Root causeProblem solvingQualityIncident
Root causeQualityOperations
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