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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of Power-Interest Grid with a method-specific labelled workspace.
Facilitation
Power Interest Grid
Paper illustration for 3-Circle Venn Diagram
Facilitation
3-Circle Venn Diagram
Paper illustration for Communication Plan
Delivery
Communication Plan
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When many stakeholders compete for attention at once, the Power Interest Grid sorts them by influence and stake. It turns individual contributions into a visible selection. The result is captured as a Power Interest Grid and a stakeholder-specific strategy.When three perspectives matter at the same time, a Three-Circle Venn Diagram shows the overlaps and remainders precisely. It makes visible where shared effect arises and where only a partial perspective applies.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.
Complexitydifferent
MediumLowLowLow
Timedifferent
2-4 h30-60 min15-45 min45-90 min
Participantsdifferent
4-102-82-82-6
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogPower Interest Grid, Strategy per StakeholderVenn Diagram, Overlap Notes, DifferentiatorsCommunication Plan, Channel Matrix, Message Cadence
Tagsno overlap
JourneyServiceService design
StakeholdersFacilitationAlignmentPlanning
ComparisonFacilitationAlignment
CommunicationStakeholdersDeliveryPlanning
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