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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for PERT Estimation.
Decision Making
PERT Estimation
Paper illustration for Dot Estimation.
Facilitation
Dot Estimation
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.On complex initiatives, a plain average tends to understate just how uncertain the outcome really is. It separates options, evaluation criteria, and open risks. The result is captured as a PERT Estimate, Expected Value, and Risk Notes.When size or effort can only be estimated roughly, Dot Estimation condenses the group's experience into a quick range. It turns individual contributions into a visible selection. The result is captured as an Effort Heatmap, Risk Signals, and Discussion Targets.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.
Complexitydifferent
MediumMediumLowHigh
Timedifferent
2-4 h15-45 min5-20 min0.5-2 Tage
Participantsdifferent
4-101-83-206-12
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogPERT Estimate, Expected Value, Risk NotesEffort Heatmap, Risk Signals, Discussion TargetsService Blueprint, Fail Points, Ownership Map
Tagsno overlap
JourneyServiceService design
EstimationUncertaintyRisk
EstimationEffortRisk
Service designOperationsJourneyBlueprint
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