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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration of Request for Comments (RFC) with its method-specific working model.
Architecture
Request for Comments
Paper illustration of Decision Rights Mapping with its method-specific working model.
Decision Making
Decision Rights Mapping
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.An RFC clarifies architecture context, options, and consequences. It structures technical context, alternatives, tradeoffs, open questions, and review feedback, and captures the result as an RFC document, reviewer comments, and a decision rationale.In organizations with many stakeholders, it often blurs who actually decides and who is merely consulted. It separates options, evaluation criteria, and open risks. The result is captured as a Decision Rights matrix and an agreement.
Complexitysame
MediumMediumMediumMedium
Timedifferent
2-4 h1-3 Tage1-3 Wochen vom Draft bis zur Entscheidung90-180 min
Participantsdifferent
4-10Internes Team3-20 Reviewer4-12
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogPersona Profiles, Needs Summary, Scenario NotesRFC document, Reviewer comments, Decision rationale, Follow-up ADR or ticketsDecision Rights Matrix, Agreement
Tagsno overlap
JourneyServiceService design
ResearchCustomerSynthesis
ArchitectureDecisionAsyncGovernance
DecisionGovernanceAlignmentResponsibility
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