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| Criterion |  UX Research Customer Journey Mapping |  UX Research Personas |  Product Strategy Product Vision Board |  Product Strategy KPI Tree |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 2-4 h | 1-3 Tage | 1-2 h | 90-180 min initial, dann laufend |
Participantsdifferent | 4-10 | Internes Team | 2-8 | 3-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Persona Profiles, Needs Summary, Scenario Notes | Product Vision Board, Vision Statement, Assumptions and Validation Questions | KPI Tree, Owner List |
Tagsno overlap | JourneyServiceService design | ResearchCustomerSynthesis | VisionCanvasStrategyAlignment | MetricsStrategyAlignmentMeasurement |