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| Criterion |  UX Research Customer Journey Mapping |  UX Research Personas |  UX Research Affinity Diagramming |  UX Research Empathy Mapping |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 2-4 h | 1-3 Tage | 45–90 min | 30–60 min |
Participantsdifferent | 4-10 | Internes Team | 3-10 | 4-8 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Persona Profiles, Needs Summary, Scenario Notes | Theme clusters, Insight statements, Opportunity areas | Empathy Map, Assumptions List, Research Gaps |
Tagsno overlap | JourneyServiceService design | ResearchCustomerSynthesis | SynthesisQualitativeRoot cause | SynthesisQualitativeWorkshop |