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| Criterion |  UX Research Customer Journey Mapping |  Facilitation Mind Mapping |  Innovation Round Robin Brainstorming |  Facilitation 1-2-4-All |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | With unevenly distributed speaking time, the method brings every person into the contribution one after another. It prevents early voices from setting the direction while still producing a shared idea space. This makes participation plannable and the team's diversity visible. | When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 2-4 h | 15-45 min | 20-45 min | 10-20 min |
Participantsdifferent | 4-10 | 1-10 | 4-10 | 4-100+ |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Mind Map, Topic Clusters, Open Questions | Idea List, Cluster, Shortlist | Idea List, Shared Insights, Emergent Themes |
Tagsno overlap | JourneyServiceService design | BrainstormingIdeasMappingStructureFacilitation | BrainstormingIdeationFacilitationInclusionCreativity | FacilitationInclusionIdeation |