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| Criterion |  UX Research Customer Journey Mapping |  Facilitation Mind Mapping |  Innovation Rapid Ideation |  Innovation Round Robin Brainstorming |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. | With unevenly distributed speaking time, the method brings every person into the contribution one after another. It prevents early voices from setting the direction while still producing a shared idea space. This makes participation plannable and the team's diversity visible. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 2-4 h | 15-45 min | 5-20 min | 20-45 min |
Participantsdifferent | 4-10 | 1-10 | 1-20 | 4-10 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Mind Map, Topic Clusters, Open Questions | Ideenpool, Roh-Shortlist, Cluster | Idea List, Cluster, Shortlist |
Tagsno overlap | JourneyServiceService design | BrainstormingIdeasMappingStructureFacilitation | BrainstormingIdeationDivergenceSpeed | BrainstormingIdeationFacilitationInclusionCreativity |