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| Criterion |  UX Research Customer Journey Mapping |  Facilitation Mind Mapping |  Facilitation 1-2-4-All |  Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 2-4 h | 15-45 min | 10-20 min | 30-60 min |
Participantsdifferent | 4-10 | 1-10 | 4-100+ | 4-12 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Mind Map, Topic Clusters, Open Questions | Idea List, Shared Insights, Emergent Themes | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | JourneyServiceService design | BrainstormingIdeasMappingStructureFacilitation | FacilitationInclusionIdeation | BrainstormingIdeationCreativityWorkshopDivergence |