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| Criterion |  UX Research Customer Journey Mapping |  Business Strategy GAP Analysis |  Product Strategy GIST Planning |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 2-4 h | 1-3 h | Wochen bis Monate je Goal | 30-60 min |
Participantsdifferent | 4-10 | 2-8 | 3-10 | 2-6 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Gap Matrix, Action Plan, Risk Notes | Goals, Idea bank, Step-project list, Tasks, Learning reports | Counter Metric List, Guardrail Definitions |
Tagsno overlap | JourneyServiceService design | StrategyAnalysisPlanning | RoadmapOutcomesPlanningExperiments | MetricsMeasurementStrategyExperiments |