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| Criterion |  UX Research Customer Journey Mapping |  Growth Funnel Analysis |  Operations 8D Problem Solving |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | For an acute quality or delivery problem, the method structures immediate protection and root cause work together. It keeps the situation stable while the actual cause is investigated cleanly. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | High | High |
Timedifferent | 2-4 h | 1-3 h | 1-6 Wochen | 1-4 Wochen |
Participantsdifferent | 4-10 | 1-5 | 4-10 | 1-6 |
Formatdifferent | Workshop | Async | Workshop + async | Async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Funnel report, Drop-off analysis, Optimization hypotheses | 8D Report, Containment Plan, Root Cause Evidence, Corrective Action Plan | Experiment results, Decision log, Learning summary |
Tagsno overlap | JourneyServiceService design | AnalyticsConversionGrowth | QualityProblem solvingRoot cause | ExperimentsGrowthAnalyticsValidation |