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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Failure Scenario Analysis.
Engineering
Failure Scenario Analysis
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.In critical processes, it is not enough to plan only for the normal case. Failure Scenario Analysis looks at the path into failure and shows which failures, chains, and control gaps cause the most damage.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
2-4 h1-3 h1-5 Tage1-5 Tage
Participantsdifferent
4-103-8NutzertrafficNutzertraffic
Formatdifferent
WorkshopWorkshopAsyncAsync
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogFailure Scenarios, Risk Notes, Control Gaps, Test and Response ActionsInterest Metrics, Conversion Signal, Learning NoteClick Data, Interest Signal, Learning Decision
Tagsno overlap
JourneyServiceService design
FailureResilienceRisk
ValidationExperimentsDemandGrowth
ValidationExperimentsDemandDiscovery
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