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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Failure Scenario Analysis.
Engineering
Failure Scenario Analysis
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.In critical processes, it is not enough to plan only for the normal case. Failure Scenario Analysis looks at the path into failure and shows which failures, chains, and control gaps cause the most damage.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.
Complexitysame
MediumMediumMediumMedium
Timedifferent
2-4 h1-3 h45-60 min1-4 Wochen
Participantsdifferent
4-103-82-83-10 Kunden
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogFailure Scenarios, Risk Notes, Control Gaps, Test and Response ActionsAssumption map, Test backlog, Risk rankingConcierge Learnings, Service Blueprint, MVP Risks
Tagsno overlap
JourneyServiceService design
FailureResilienceRisk
AssumptionsRiskExperimentsValidation
MVPValidationServiceDiscovery
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