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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Paper illustration of Starbursting with its method-specific working model.
Innovation
Starbursting
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.Helps clarify ideas, open questions, and testable next steps in concrete terms. It opens the thinking space, collects ideas, and leads to testable options. The result is captured as a star-shaped question map, question list, and assumption list.When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development.
Complexitydifferent
MediumMediumLowLow
Timedifferent
2-4 h2-8 h30-60 min30-60 min
Participantsdifferent
4-105-123-104-12
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogEvent Timeline, Ubiquitous Language, Boundaries, Open QuestionsStar-Shaped Question Map, Question List, Assumption ListIdea pool, Theme clusters, Shortlist
Tagsno overlap
JourneyServiceService design
Domain-Driven DesignEventsDiscoveryWorkshop
BrainstormingIdeationWorkshopDiscovery
BrainstormingIdeationCreativityWorkshopDivergence
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