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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Causal Loop Diagram workspace showing the question, observations, and next decision.
Systems Thinking
Causal Loop Diagram
Paper illustration for Behavior Over Time Graph.
Systems Thinking
Behavior Over Time Graph
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.A Causal Loop Diagram makes feedback, reinforcement, and balance in a system legible. It uncovers side effects and self-reinforcement that stay hidden in linear explanations.A Behavior Over Time Graph shows how a metric or observation develops over time. The method makes trends, breaks, and recurring patterns visible that get lost in snapshots.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
2-4 h60-120 min1-3 h20-45 min
Participantsdifferent
4-102-82-81-10
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogConflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsCausal Loop Diagram, Feedback Notes, Leverage PointsBehavior Over Time Graph, Trend Hypotheses, Key Events
Tagsno overlap
JourneyServiceService design
Theory of ConstraintsAssumptionsSystems thinking
FeedbackSystems thinkingCausalityDynamics
Systems thinkingPatternsDynamics
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