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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration for Behavior Over Time Graph.
Systems Thinking
Behavior Over Time Graph
Causal Loop Diagram workspace showing the question, observations, and next decision.
Systems Thinking
Causal Loop Diagram
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.A Behavior Over Time Graph shows how a metric or observation develops over time. The method makes trends, breaks, and recurring patterns visible that get lost in snapshots.A Causal Loop Diagram makes feedback, reinforcement, and balance in a system legible. It uncovers side effects and self-reinforcement that stay hidden in linear explanations.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
2-4 h60-120 min20-45 min1-3 h
Participantsdifferent
4-102-81-102-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogConflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsBehavior Over Time Graph, Trend Hypotheses, Key EventsCausal Loop Diagram, Feedback Notes, Leverage Points
Tagsno overlap
JourneyServiceService design
Theory of ConstraintsAssumptionsSystems thinking
Systems thinkingPatternsDynamics
FeedbackSystems thinkingCausalityDynamics
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