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| Criterion |  UX Research Customer Journey Mapping |  UX Research Empathy Mapping |  Operations Root Cause Analysis |  UX Research Affinity Diagramming |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 2-4 h | 30–60 min | 1-4 h | 45–90 min |
Participantsdifferent | 4-10 | 4-8 | 3-8 | 3-10 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Empathy Map, Assumptions List, Research Gaps | Problem Statement, Cause Hypotheses, Confirmed Causes, Action Plan | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | JourneyServiceService design | SynthesisQualitativeWorkshop | Root causeProblem solvingQualityIncident | SynthesisQualitativeRoot cause |