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Selected:Customer Journey MappingEmpathy MappingHypothesis Prioritization CanvasAffinity Diagramming
| Criterion |  UX Research Customer Journey Mapping |  UX Research Empathy Mapping |  Product Discovery Hypothesis Prioritization Canvas |  UX Research Affinity Diagramming |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 2-4 h | 30–60 min | 60-90 min | 45–90 min |
Participantsdifferent | 4-10 | 4-8 | 3-8 | 3-10 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Empathy Map, Assumptions List, Research Gaps | Prioritization Canvas, Hypothesis Backlog | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | JourneyServiceService design | SynthesisQualitativeWorkshop | ExperimentsPrioritizationDiscoveryHypothesis | SynthesisQualitativeRoot cause |