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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Empathy Mapping
UX Research
Empathy Mapping
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Software Architecture Canvas method illustration showing its working structure
Architecture
Software Architecture Canvas
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.The Software Architecture Canvas reduces a system to the most important architecture decisions, constraints, and interfaces. It is useful when teams need a resilient overall picture quickly.
Complexitydifferent
MediumLowMediumLow
Timedifferent
2-4 h30–60 min1-3 h1-2 h
Participantsdifferent
4-104-83-103-10
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogEmpathy Map, Assumptions List, Research GapsCustomer Journey Canvas, Pain Points, Experience OpportunitiesArchitecture Canvas, Goals, Constraints, Quality Attributes
Tagsno overlap
JourneyServiceService design
SynthesisQualitativeWorkshop
JourneyCustomerService designCanvas
CanvasArchitectureAlignmentWorkshop
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