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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Empathy Mapping
UX Research
Empathy Mapping
A paper-based illustration representing C4 Model with its core stages and visible working result.
Architecture
C4 Model
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.The C4 Model makes a system legible across several resolution levels, from context down to code. It suits situations where different audiences need to understand the same architecture from different altitudes.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
MediumLowLowLow
Timedifferent
2-4 h30–60 min1-4 h45–90 min
Participantsdifferent
4-104-81-53-10
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogEmpathy Map, Assumptions List, Research GapsContext Diagram, Container Diagram, Component DiagramTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
JourneyServiceService design
SynthesisQualitativeWorkshop
ArchitectureCommunicationVisualization
SynthesisQualitativeRoot cause
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