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| Criterion |  UX Research Customer Journey Mapping |  Innovation Design Charrette |  Innovation Reverse Brainstorming |  Innovation Round Robin Brainstorming |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | In a tightly timed design process with many participants, the method pools several lines of thinking in a short time. It brings parallel design energy without letting the discussion tip into endless coordination. This quickly produces solid directions for architecture or space. | For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer. | With unevenly distributed speaking time, the method brings every person into the contribution one after another. It prevents early voices from setting the direction while still producing a shared idea space. This makes participation plannable and the team's diversity visible. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 2-4 h | Halber Tag bis mehrere Tage | 30-60 min | 20-45 min |
Participantsdifferent | 4-10 | 10-50 | 3-12 | 4-10 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Sketches and Concepts, Consolidated Solution Sketch, Prioritized Direction | Reverse Ideas, Risk Themes, Solution Ideas | Idea List, Cluster, Shortlist |
Tagsno overlap | JourneyServiceService design | BrainstormingWorkshopCollaborationIdeation | BrainstormingIdeationCreativityRisk | BrainstormingIdeationFacilitationInclusionCreativity |