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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of Design Charrette with its method-specific working model.
Innovation
Design Charrette
Paper illustration of the Lotus Blossom working structure.
Innovation
Lotus Blossom
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.In a tightly timed design process with many participants, the method pools several lines of thinking in a short time. It brings parallel design energy without letting the discussion tip into endless coordination. This quickly produces solid directions for architecture or space.When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem.When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development.
Complexitydifferent
MediumMediumLowLow
Timedifferent
2-4 hHalber Tag bis mehrere Tage45-90 min30-60 min
Participantsdifferent
4-1010-503-104-12
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogSketches and Concepts, Consolidated Solution Sketch, Prioritized DirectionLotus Diagram, Idea Themes, ShortlistIdea pool, Theme clusters, Shortlist
Tagsno overlap
JourneyServiceService design
BrainstormingWorkshopCollaborationIdeation
BrainstormingIdeationCreativityDivergenceWorkshop
BrainstormingIdeationCreativityWorkshopDivergence
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