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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of Design Charrette with its method-specific working model.
Innovation
Design Charrette
Paper illustration for 1-2-4-All.
Facilitation
1-2-4-All
Paper illustration for Round Robin Brainstorming
Innovation
Round Robin Brainstorming
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.In a tightly timed design process with many participants, the method pools several lines of thinking in a short time. It brings parallel design energy without letting the discussion tip into endless coordination. This quickly produces solid directions for architecture or space.When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster.With unevenly distributed speaking time, the method brings every person into the contribution one after another. It prevents early voices from setting the direction while still producing a shared idea space. This makes participation plannable and the team's diversity visible.
Complexitydifferent
MediumMediumLowLow
Timedifferent
2-4 hHalber Tag bis mehrere Tage10-20 min20-45 min
Participantsdifferent
4-1010-504-100+4-10
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogSketches and Concepts, Consolidated Solution Sketch, Prioritized DirectionIdea List, Shared Insights, Emergent ThemesIdea List, Cluster, Shortlist
Tagsno overlap
JourneyServiceService design
BrainstormingWorkshopCollaborationIdeation
FacilitationInclusionIdeation
BrainstormingIdeationFacilitationInclusionCreativity
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