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| Criterion |  UX Research Customer Journey Mapping |  Decision Making Delphi Method |  Decision Making Decision Matrix |  Decision Making Force Field Analysis |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 2-4 h | 1-4 Wochen | 45-90 min | 45-90 min |
Participantsdifferent | 4-10 | 6-30 Experten | 2-8 | 3-12 |
Formatdifferent | Workshop | Async | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Expert Forecast, Consensus Range, Assumption Notes | Decision Matrix, Scoring Rationale, Selected Option | Force Field Map, Change Levers, Risk Notes |
Tagsno overlap | JourneyServiceService design | ForecastingExpertsDecisionStrategy | DecisionCriteriaScoringTradeoffs | ChangeDecisionStrategy |