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| Criterion |  UX Research Customer Journey Mapping |  Decision Making Delphi Method |  Decision Making Decision Matrix |  UX Design Customer Journey Canvas |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | 2-4 h | 1-4 Wochen | 45-90 min | 1-3 h |
Participantsdifferent | 4-10 | 6-30 Experten | 2-8 | 3-10 |
Formatdifferent | Workshop | Async | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Expert Forecast, Consensus Range, Assumption Notes | Decision Matrix, Scoring Rationale, Selected Option | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | JourneyServiceService design | ForecastingExpertsDecisionStrategy | DecisionCriteriaScoringTradeoffs | JourneyCustomerService designCanvas |