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| Criterion |  UX Research Customer Journey Mapping |  Decision Making Delphi Method |  Business Strategy Ansoff Matrix |  Product Strategy ICE Scoring |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. |
Complexitydifferent | Medium | High | Low | Low |
Timedifferent | 2-4 h | 1-4 Wochen | 45-90 min | 30-60 min |
Participantsdifferent | 4-10 | 6-30 Experten | 2-8 | 2-8 |
Formatdifferent | Workshop | Async | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Expert Forecast, Consensus Range, Assumption Notes | Ansoff Matrix, Growth Options, Risk Notes | ICE Table, Top Idea List |
Tagsno overlap | JourneyServiceService design | ForecastingExpertsDecisionStrategy | GrowthStrategyMarketPortfolio | PrioritizationScoringGrowthDecision |