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| Criterion |  UX Research Customer Journey Mapping |  Decision Making Decision Matrix |  Decision Making Delphi Method |  Decision Making Trade-off Analysis |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 2-4 h | 45-90 min | 1-4 Wochen | 45-120 min |
Participantsdifferent | 4-10 | 2-8 | 6-30 Experten | 2-8 |
Formatdifferent | Workshop | Workshop + async | Async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Decision Matrix, Scoring Rationale, Selected Option | Expert Forecast, Consensus Range, Assumption Notes | Trade-off Matrix, Criteria List, Decision Rationale, Accepted Downsides |
Tagsno overlap | JourneyServiceService design | DecisionCriteriaScoringTradeoffs | ForecastingExpertsDecisionStrategy | TradeoffsDecisionCriteriaOptions |