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| Criterion |  UX Research Customer Journey Mapping |  Facilitation Decision Jam |  UX Design Customer Journey Canvas |  Facilitation Six Thinking Hats |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a topic gets stuck too quickly in the same thinking mode, Six Thinking Hats deliberately separates the perspectives. This means facts, risks, creativity, and emotional signals get worked through one after another instead of mixed together. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 2-4 h | 60-90 min | 1-3 h | 45-90 min |
Participantsdifferent | 4-10 | 4-10 | 3-10 | 4-12 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Problem Cluster, Prioritized Challenge, Experiment | Customer Journey Canvas, Pain Points, Experience Opportunities | Perspective Notes, Decision Inputs, Action Items |
Tagsno overlap | JourneyServiceService design | FacilitationDecisionProblem solvingWorkshop | JourneyCustomerService designCanvas | FacilitationOptionsDecision |