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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for DACI
Decision Making
DACI
Paper illustration for RAPID
Decision Making
RAPID
Paper illustration of an activity-role table with clear RACI assignments and one highlighted accountable role per activity.
Operations
RACI Matrix
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.In cross-functional decisions, responsibilities quickly blur between approval, influence, and execution. DACI arranges these roles so decision pressure, contribution, and information stay cleanly separated.In complex management decisions, clarity is often missing about who recommends, who agrees, and who makes the decision. RAPID creates this assignment and stabilizes decisions across several levels.With unclear responsibilities across several roles or areas, the method creates unambiguous accountability logic. It reduces friction because decision, execution, contribution, and information become separately visible.
Complexitydifferent
MediumLowMediumLow
Timedifferent
2-4 h30-60 min45-90 min45-90 min
Participantsdifferent
4-102-103-122-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogDACI Matrix, Decision Owner, Decision LogRAPID Role Map, Recommendation, Decision LogRACI Matrix, Responsibility Map, Decision Notes
Tagsno overlap
JourneyServiceService design
DecisionRolesGovernanceAlignment
DecisionRolesGovernance
RolesResponsibilityGovernanceOperations
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