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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for DACI
Decision Making
DACI
Paper illustration of an activity-role table with clear RACI assignments and one highlighted accountable role per activity.
Operations
RACI Matrix
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.In cross-functional decisions, responsibilities quickly blur between approval, influence, and execution. DACI arranges these roles so decision pressure, contribution, and information stay cleanly separated.With unclear responsibilities across several roles or areas, the method creates unambiguous accountability logic. It reduces friction because decision, execution, contribution, and information become separately visible.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.
Complexitydifferent
MediumLowLowHigh
Timedifferent
2-4 h30-60 min45-90 min0.5-2 Tage
Participantsdifferent
4-102-102-86-12
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogDACI Matrix, Decision Owner, Decision LogRACI Matrix, Responsibility Map, Decision NotesService Blueprint, Fail Points, Ownership Map
Tagsno overlap
JourneyServiceService design
DecisionRolesGovernanceAlignment
RolesResponsibilityGovernanceOperations
Service designOperationsJourneyBlueprint
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