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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper matrix with six colored hat cards for information, feeling, value, caution, ideas and process control.
Facilitation
Six Thinking Hats
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When a topic gets stuck too quickly in the same thinking mode, Six Thinking Hats deliberately separates the perspectives. This means facts, risks, creativity, and emotional signals get worked through one after another instead of mixed together.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.
Complexitydifferent
MediumMediumMediumHigh
Timedifferent
2-4 h1-3 h45-90 min0.5-2 Tage
Participantsdifferent
4-103-104-126-12
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogCustomer Journey Canvas, Pain Points, Experience OpportunitiesPerspective Notes, Decision Inputs, Action ItemsService Blueprint, Fail Points, Ownership Map
Tagsno overlap
JourneyServiceService design
JourneyCustomerService designCanvas
FacilitationOptionsDecision
Service designOperationsJourneyBlueprint
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