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| Criterion |  UX Research Customer Journey Mapping |  UX Design Customer Journey Canvas |  Facilitation Mind Mapping |  Innovation Round Robin Brainstorming |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | With unevenly distributed speaking time, the method brings every person into the contribution one after another. It prevents early voices from setting the direction while still producing a shared idea space. This makes participation plannable and the team's diversity visible. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 2-4 h | 1-3 h | 15-45 min | 20-45 min |
Participantsdifferent | 4-10 | 3-10 | 1-10 | 4-10 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Customer Journey Canvas, Pain Points, Experience Opportunities | Mind Map, Topic Clusters, Open Questions | Idea List, Cluster, Shortlist |
Tagsno overlap | JourneyServiceService design | JourneyCustomerService designCanvas | BrainstormingIdeasMappingStructureFacilitation | BrainstormingIdeationFacilitationInclusionCreativity |