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| Criterion |  UX Research Customer Journey Mapping |  UX Design Customer Journey Canvas |  UX Research HEART Framework |  Product Strategy KPI Tree |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 2-4 h | 1-3 h | 120 min initial, dann laufend | 90-180 min initial, dann laufend |
Participantsdifferent | 4-10 | 3-10 | 3-6 | 3-8 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Customer Journey Canvas, Pain Points, Experience Opportunities | HEART-GSM Table, Dashboard | KPI Tree, Owner List |
Tagsno overlap | JourneyServiceService design | JourneyCustomerService designCanvas | MetricsUX researchMeasurementSatisfaction | MetricsStrategyAlignmentMeasurement |