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| Criterion |  UX Research Customer Journey Mapping |  Decision Making Constraint Analysis |  Decision Making Decision Matrix |  Decision Making Decision Framing Workshop |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When an initiative stalls, the limit often lies not in the idea but in hard or soft boundary conditions. Constraint Analysis separates these limits and shows which of them can actually be shaped. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 2-4 h | 30-90 min | 45-90 min | 60-120 min |
Participantsdifferent | 4-10 | 2-8 | 2-8 | 4-10 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Constraint List, Hard/Soft Classification, Option Impact Notes, Decision Boundaries | Decision Matrix, Scoring Rationale, Selected Option | Decision Frame, Decision Question, Criteria List, Evidence Plan |
Tagsno overlap | JourneyServiceService design | ConstraintsDecisionPlanningOptions | DecisionCriteriaScoringTradeoffs | Decision framingAlignmentCriteriaOptions |