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| Criterion |  UX Research Customer Journey Mapping |  Facilitation Consensus Workshop |  UX Research Affinity Diagramming |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 2-4 h | 1-3 h | 45–90 min | 1-2 h |
Participantsdifferent | 4-10 | 5-30 | 3-10 | 4-12 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Consensus Clusters, Theme Titles, Priority Areas | Theme clusters, Insight statements, Opportunity areas | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | JourneyServiceService design | FacilitationConsensusWorkshopAlignment | SynthesisQualitativeRoot cause | AlignmentStakeholdersStrategyFacilitation |